Niel de Bruijn

Niel de Bruijn is a 20 year-old designer and filmmaker living and working in Utrecht (The Netherlands). Studying at the Graphic Design department of the University of the Arts Utrecht (HKU).

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nieldebruijn@gmail.com
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15.Design Age
Design Age Institute
Mar 2025
Short Film

01:20

Design a world for our future selves. 
The goal is to amplify the voices of people as they age, and in doing so, create a thriving economy with products and services that contribute to happier and healthier aging. 

Design is a powerful tool for translating people’s wants and needs into tangible products and services. It helps us respond to the challenges and opportunities of a rapidly aging society. By asking inclusive design questions, we can understand each other better. This benefits not only us as individuals but also society as a whole. 

Age-inclusive design ensures that more people, regardless of age, are seen and heard. Many narratives about “generational differences” are based on misconceptions and stereotypes. This leads to division and promotes age segregation. 

Organizations like the Design Age Institute are working to change this. With this project, I want to draw attention to this inequality and direct people to initiatives like the Design Age Institute. That way, we can work together toward a world where design is accessible to everyone and life is made easier for older adults.